5 дней назад
Product Marketing Manager (Web3)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Product Marketing Manager (Web3): Developing product positioning, go-to-market strategies, sales enablement content, and market narratives for blockchain transaction monitoring and intelligence solutions with an accent on US market expansion, competitive differentiation, and cross-functional product launches. Focus on analyzing performance metrics, translating complex compliance and blockchain topics into compelling messaging, and leading designers and marketers toward revenue targets.
Location: London, United Kingdom; hybrid workplace
Company
Provides blockchain transaction monitoring and intelligence solutions for web3 companies, digital asset service providers, financial institutions, law enforcement, and government agencies.
What you will do
- Establish market thought leadership and support sales revenue targets, with a focus on US market expansion.
- Define product value propositions, differentiators, positioning, and go-to-market strategies.
- Create sales enablement materials and content, including case studies, videos, website copy, and blog posts.
- Conduct market research, user testing, and customer interviews to identify opportunities.
- Coordinate with product management and engineering on product roadmaps and launches.
- Manage a team of designers and marketers while tracking performance and optimizing results.
Requirements
- Fluent English, with excellent spoken, written, and presentation communication skills.
- 2–4 years of marketing or product experience.
- Experience with analytical problem-solving, quantitative analysis, dashboards, and reporting tools.
- Ability to lead analyses, track metrics, develop strategic insights, and optimize performance.
- Strong project management, stakeholder management, and cross-functional collaboration skills.
- Ability to turn complex topics into compelling narratives for different audiences.
Nice to have
- Startup or boutique firm experience.
- Compliance, finance, or blockchain experience.
- Entrepreneurial experience in a fast-changing environment.
Culture & Benefits
- Health insurance and flexible time off.
- Learning and development initiatives.
- Working hours designed to support work-life balance.
- Team-building sessions and mental health discussions.
- Industry-leading compensation and generous equity.
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