6 дней назад
Senior Integrated Campaign Strategist (Cybersecurity)
138 000 - 222 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Integrated Campaign Strategist (Cybersecurity): Designing global, end-to-end B2B marketing campaigns that connect brand awareness, demand generation, and sales enablement across the buyer journey with an accent on modular global programs, narrative continuity, and creative strategy. Focus on orchestrating cross-functional initiatives, translating multi-touch attribution data into campaign improvements, and building executive-level strategic showcases.
Location: Santa Clara, California, United States; most teams work from the office full time.
Salary: $138,000–$222,000 per year
Company
Cybersecurity company focused on protecting digital environments through innovative security technology and solutions.
What you will do
- Design and own sophisticated, end-to-end B2B campaigns across the full buyer journey.
- Connect brand strategy, demand generation, sales enablement, and pipeline goals.
- Partner with Sales, Product, Business Units, brand teams, and agencies to develop campaign strategies, briefs, and creative assets.
- Build global Campaign-in-a-Box frameworks that regional teams can adapt across NAMS, LATAM, EMEA, and JAPAC.
- Maintain narrative consistency across global channels and optimize content for different media environments.
- Review program health and attribution data, turning insights into content pivots and creative refreshes.
Requirements
- 10+ years of experience in integrated marketing, including 5+ years in large-scale B2B campaign orchestration.
- Expertise in long, complex sales cycles and multi-stakeholder buying committees.
- Strong understanding of the B2B marketing funnel, brand equity, and demand generation.
- Experience building global-first programs that support local adaptation.
- Understanding of paid, earned, and owned channels and content lifecycles across the buyer journey.
- Working knowledge of Multi-Touch Attribution and Mixed Media Models, plus the ability to lead cross-functional teams under pressure.
Culture & Benefits
- Office-centered collaboration with flexibility when needed.
- Cross-functional environment focused on innovation, collaboration, execution, integrity, and inclusion.
- Compensation may include restricted stock units and a bonus.
- Visa sponsorship is not available for this position.
- Reasonable accommodations are available for qualified individuals with disabilities or special needs.
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