6 дней назад
Digital Analytics Manager (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Digital Analytics Manager (AI): Connecting web, search, LLM, email, social, campaign, and sales data into actionable insights for global marketing decisions with an accent on data quality, attribution, and AI-assisted analytics workflows. Focus on building marketing performance measurement, quantifying shifts in digital behavior, and presenting executive-ready recommendations to senior stakeholders.
Location: Sofia, Bulgaria; the work model prioritizes in-person collaboration while offering some flexibility.
Company
is a Fortune 500 global IT services company delivering technology solutions across industries and geographies.
What you will do
- Own end-to-end digital analytics across Adobe Analytics, Google Search Console, Google Tag Manager, Microsoft Clarity, Looker Studio, Semrush, Ahrefs, LinkedIn, Google, Marketo, and Salesforce.
- Turn multi-source digital data into insights, recommendations, and quantified business impact for global marketing decisions.
- Maintain and improve a custom marketing performance index, including its methodology.
- Build integrations and automations across Marketo, Salesforce, and the wider analytics stack, including AI-assisted workflows.
- Monitor changes in digital behavior, including the impact of AI-driven search, and recommend appropriate responses.
- Prepare and present executive-ready analyses to senior stakeholders across regions, industries, and campaign types while ensuring data quality and consistent definitions.
Requirements
- Hands-on experience with digital analytics, including Adobe Analytics or an equivalent enterprise platform, Google Search Console, and Google Tag Manager.
- Experience with marketing automation and CRM data, including campaign attribution and funnel analysis; Marketo and Salesforce are preferred.
- Strong understanding of SEO and search analytics, including AI-driven search measurement.
- Ability to combine multiple data sources into a coherent analytical narrative and derive quantified recommendations.
- Fluent English and the ability to explain technical findings clearly to senior stakeholders.
- Self-driven working style with the ability to operate independently in an international, multi-time-zone environment.
Nice to have
- Experience with Looker Studio, Microsoft Clarity, Semrush, Ahrefs, LinkedIn, and YouTube Analytics.
- Experience with AI-assisted analytics workflows and automation.
- Strong presentation skills for senior audiences.
Culture & Benefits
- 24 days of paid vacation, medical and life insurance, and monthly food vouchers.
- Premium learning platforms, company-sponsored certifications, and continuous development opportunities.
- Employee recognition and referral programs, employee discounts, and wellbeing support for employees and families.
- International environment focused on collaboration, innovation, professional growth, and community initiatives.
- In-person collaboration combined with flexibility to support wellbeing, productivity, individual work styles, and life circumstances.
Hiring process
- Submit a CV in English.
- Only shortlisted candidates will be contacted.
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