обновлено 6 дней назад
Staff Marketing Manager, Integrated Marketing (AI)
154 500 - 229 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Staff Marketing Manager, Integrated Marketing (AI) (Integrated Marketing/Fintech): Orchestrating customer and prospect experiences across channels for QuickBooks Services, with an accent on go-to-market strategy, funnel performance, and coherent messaging. Focus on developing business briefs, guiding campaign investments, integrating AI-driven insights, and making cross-channel decisions for small business and mid-market growth.
Location: San Diego, California; Mountain View, California; or San Francisco, California
Base pay: $154,500–$209,000 in San Diego; $169,000–$229,000 in Mountain View; $169,000–$229,000 in San Francisco.
Company
is a financial technology platform offering products including QuickBooks, TurboTax, Credit Karma, and Mailchimp.
What you will do
- Own the quarterly Business Brief for an assigned QuickBooks Services line of business.
- Translate business narratives and market signals into campaign strategies and test-and-learn plans.
- Ensure consistent product positioning and messaging across channels throughout the customer funnel.
- Recommend budget allocation and investment changes based on business priorities, performance, and market conditions.
- Frame cross-channel trade-offs and provide data-backed recommendations to cross-functional partners.
- Apply AI-driven tools and insights to planning, performance management, analysis, and testing.
Requirements
- 6+ years of progressive marketing experience leading cross-functional go-to-market strategies.
- Strong understanding of small business and mid-market customer needs and relevant competitive landscapes.
- Experience developing data-backed business cases and using marketing metrics to improve funnel performance.
- Experience integrating AI-driven insights and martech tools into planning, creative iteration, and channel optimization.
- Ability to align cross-functional partners, improve processes, and execute strategic plans with speed.
- BA/BS in Marketing, Business, or a related field.
Culture & Benefits
- Competitive compensation with a pay-for-performance approach.
- Potential eligibility for cash bonuses, equity rewards, and employee benefits.
- Compensation is adjusted based on job-related knowledge, skills, experience, and work location.
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