Campaign Growth Analyst – Simplii Financial

Location: Toronto, ON — Toronto-81 Bay, 21st Floor. Hybrid arrangement with 1–3 days per week on-site and the remaining days remote. Applicants must be legally eligible to work in Canada and hold a valid work or study permit where applicable.

Company

CIBC is a relationship-oriented bank developing customer-focused financial products and services, including Simplii Financial.

What you will do

• Contribute to lifecycle marketing campaigns covering acquisition, onboarding, engagement, and retention.
• Support multi-step customer journeys using marketing technology such as Braze and Adobe Target.
• Analyze customer and campaign data to identify trends, opportunities, and performance improvements.
• Support audience segmentation and personalization strategies across customer lifecycle stages.
• Track campaign metrics, maintain reporting and dashboards, and recommend future tests.
• Collaborate with Growth, Digital Expansion, Product, Analytics, and Martech partners.

Requirements

• 3–5 years of experience in growth marketing, lifecycle marketing, digital marketing, or a related field.
• Experience contributing to campaign strategy and execution in a cross-functional environment.
• Highly proficient in Excel, including pivot tables, large datasets, performance reporting, and dashboards.
• Ability to translate customer and campaign data into clear, practical recommendations.
• Strong communication, collaboration, client focus, and analytical curiosity.
• Legal eligibility to work at the specified Canadian location; a valid work or study permit may be required.

Nice to have

• Familiarity with Braze, Adobe Analytics, or Adobe Target.

Culture & Benefits

• Hybrid work arrangement with flexibility to manage work activities.
• Competitive salary, incentive pay, banking benefits, and a benefits program.
• Defined benefit pension plan, employee share purchase plan, vacation, and wellbeing support.
• Professional development opportunities, including a paid Purpose Day.
• Inclusive and accessible workplace focused on trust, teamwork, and accountability.

Hiring process

• Applicants may complete an attribute-based assessment and additional skills tests, including simulation, coding, or French proficiency assessments.
• Artificial intelligence tools may be used during recruitment.