6 дней назад
Manager, Cards Offline Payments (Fintech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager, Cards Offline Payments (Fintech): Driving growth and commercial performance for the GCash Cards portfolio through revenue planning, customer analytics, campaigns, and cross-functional product marketing with an accent on MAU, transaction frequency, ATPU, and ROI. Focus on translating consumer insights into growth strategies, managing marketing investments, and optimizing initiatives from planning through post-launch execution.
Location: NCR - WGC, Philippines
Company
operates GCash, a fintech platform delivering digital financial solutions and card products in the Philippines.
What you will do
- Lead revenue and KPI planning for the GCash Cards business, focusing on monthly active users, revenue, transaction frequency, and average transactions per user.
- Develop growth, commercial, and go-to-market strategies for customer acquisition, engagement, conversion, and product adoption.
- Collaborate with Product Management, Marketing Communications, and cross-functional teams to execute campaigns and product initiatives.
- Use customer analytics and market research to identify user behaviors, needs, barriers, and growth opportunities.
- Build business cases, manage marketing investments, monitor budgets, and optimize spending against ROI and performance benchmarks.
- Lead multiple initiatives from planning through implementation, performance review, and post-launch optimization.
Requirements
- Bachelor's degree in Marketing, Business, Economics, Communications, or a related field.
- Experience in growth marketing, product marketing, commercial marketing, fintech, payments, e-commerce, or digital platforms.
- Experience developing strategies focused on revenue growth, customer acquisition, engagement, conversion, and product adoption.
- Strong understanding of customer behavior, segmentation, market trends, analytics, and data-driven marketing.
- Experience managing cross-functional stakeholders, business cases, marketing budgets, complex projects, and performance optimization.
- Excellent communication, presentation, analytical, problem-solving, and execution skills.
Culture & Benefits
- Career growth and development opportunities.
- Collaborative environment focused on innovation in fintech.
- Competitive and flexible compensation and benefits package.
- Opportunity to contribute to financial solutions for Filipino customers.
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