Senior Manager, Conversion Rate Optimization

Location: United States; remote role

Salary: $134,000–$162,000 annually plus equity

Company

hirify.global provides software and business tools for home service professionals, including scheduling, dispatching, payments, and business coaching.

What you will do

• Lead the conversion rate optimization strategy, annual roadmap, and experimentation portfolio across the website and traffic-to-lead journey.
• Manage and develop a high-performing conversion optimization team, allocating resources and strengthening analytical capabilities.
• Direct A/B and multivariate experiments across landing pages, forms, messaging, calls-to-action, site architecture, and customer journeys.
• Establish research programs using behavioral analytics, funnel analysis, visitor feedback, session recordings, usability research, and customer insights.
• Partner with Performance Marketing, Brand, Content, Product Marketing, Product, Engineering, Design, Analytics, and Marketing Operations.
• Define measurement standards, improve experimentation infrastructure and data quality, and build an organization-wide culture of experimentation.

Requirements

• 8+ years of experience in conversion rate optimization, growth marketing, digital experimentation, product growth, or a related discipline.
• Advanced expertise in experimentation methodology, including hypothesis development, statistical power, sample sizing, significance, segmentation, and test validity.
• Deep experience with experimentation, digital analytics, behavioral analytics, and website optimization platforms such as Optimizely, VWO, Google Analytics 4, Hotjar, FullStory, or Contentsquare.
• Experience combining quantitative and qualitative research to identify customer friction and shape digital growth strategy.
• Experience connecting optimization work to lead quality, acquisition efficiency, revenue outcomes, or similar business results.
• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Economics, a related field, or equivalent experience; experience using AI tools and automation to improve team efficiency.

Nice to have

• Strategic thinking across customer behavior, marketing economics, website performance, and experimentation.
• Experience leading through influence across complex cross-functional initiatives.
• Executive-ready communication and evidence-based decision-making skills.
• Ability to develop people and foster accountability, curiosity, healthy debate, and continuous improvement.

Culture & Benefits

• Medical, dental, vision, life, disability, and 401(k) benefits.
• Paid holidays, flexible paid time off, and paid parental leave.
• Equity in a rapidly growing startup backed by top-tier venture capital firms.
• Monthly technology reimbursement.
• Distributed team with teammates across multiple countries and a culture focused on innovation and professional growth.