Conversion Rate Optimization (CRO) Specialist

Location: Amsterdam; hybrid working at Amsterdam HQ

Company

hirify.global is a global performance marketing company operating in 65+ countries and building digital subscription products across mobile, e-commerce, health & lifestyle, and AI-driven advertising.

What you will do

• Analyze and improve conversion funnels from landing-page engagement through registration, onboarding, and subscription conversion.
• Plan, build, launch, and evaluate A/B tests across landing pages, content, forms, calls to action, and user flows.
• Identify friction points and implement landing-page improvements across devices.
• Use analytics, heatmaps, session recordings, and performance data to understand user behavior and improve conversion rates, funnel completion, cost per acquisition, and subscription conversion.
• Collaborate with performance marketers, designers, developers, and product teams on experiences for paid and organic traffic.
• Use AI tools including Claude and ChatGPT to create landing pages, generate copy variations, develop test hypotheses, and accelerate experimentation.

Requirements

• 2–4 years of experience in conversion rate optimization, growth marketing, digital marketing, or a similar hands-on role.
• Practical experience optimizing landing pages, websites, and digital conversion funnels.
• Experience setting up, running, and analyzing A/B tests.
• Confidence with web analytics and user behavior tools such as GA4, Google Tag Manager, Hotjar, Microsoft Clarity, VWO, or similar platforms.
• Understanding of digital acquisition channels and how paid traffic translates into conversions.
• Good eye for UX, landing-page design, and persuasive but clear communication.
• Strong analytical skills, curiosity, problem-solving ability, and ownership of experiments from opportunity identification through implementation and evaluation.
• Comfort collaborating with technical and non-technical colleagues.
• Professional proficiency in English.
• Comfort using AI tools in day-to-day work for landing-page copy, test hypotheses, and creative iterations.

Nice to have

• Experience in digital health, wellness, subscription-based businesses, or direct-to-consumer platforms.
• Experience with landing-page builders, CMS platforms, or no-code experimentation tools.
• Basic knowledge of HTML, CSS, or JavaScript.
• Experience improving mobile-first onboarding or subscription funnels.
• Familiarity with privacy-conscious analytics and experimentation.

Culture & Benefits

• Hybrid work at the Amsterdam headquarters.
• 25 vacation days.
• Ownership of experiments with room for practical experimentation and continuous improvement.
• Cross-functional collaboration with marketing, product, design, and technology teams.
• Mission-driven work shaping digital healthcare and wellness services.

Hiring process

• In the application, show examples of what you have tested, improved, and learned.