Senior Media Marketing Manager (Fish)

Location: Remote within the United States, with preference for candidates near onX offices or Basecamps in Austin, Bozeman, Denver, Kalispell, Minneapolis, Missoula, Portland, Salt Lake City, or Seattle. Candidates must reside in a state where onX can employ team members; onX cannot currently employ people whose primary work location is in Alabama, Alaska, Arkansas, Connecticut, Delaware, District of Columbia, Florida, Hawaii, Illinois, Kansas, Kentucky, Louisiana, Massachusetts, New Jersey, New York, North Dakota, Ohio, Oklahoma, South Dakota, West Virginia, or Wyoming. Quarterly travel to an onX office or strategic location may be required.

Salary: $113,000–$142,000 per year, plus a 10% annual performance bonus and common share options.

Company

onX builds technology products that help people explore the outdoors, including products for hunting, off-road, backcountry, and fishing.

What you will do

• Define and own the media and editorial vision for onX Fish across social, video, audio, and emerging channels.
• Build platform-native programming, recurring formats, editorial frameworks, and publishing rhythms across TikTok, Instagram, YouTube, Facebook, podcasts, and future platforms.
• Translate brand, product, audience, and business priorities into useful, entertaining, and community-focused media for anglers.
• Connect national brand strategy with regional Field Reps, fishing experts, creators, ambassadors, and community voices.
• Define organic media success metrics and use performance data, audience behavior, and community feedback to improve programming.
• Experiment with AI and emerging tools to improve insight discovery, content development, and performance learning.

Requirements

• 7+ years of experience in organic social, media, content, or editorial marketing.
• Hands-on experience owning strategy across social, video, audio, and multiple media platforms, including recurring programming.
• Strong editorial and creative judgment with experience using audience and performance data.
• Ability to lead through influence and coordinate cross-functional teams, creators, and contributors.
• Experience applying AI and emerging technologies to media or creative workflows.
• Permanent US work authorization is required, and candidates must live in a state where onX can employ team members. A bachelor’s degree or equivalent experience is also required.

Nice to have

• Familiarity with fishing, outdoor culture, or another enthusiast-driven community.
• Experience building a media or editorial function from an early stage.
• Experience developing podcasts, recurring video series, or other episodic formats.
• Experience activating regional contributors or building community for a passion-driven brand.

Culture & Benefits

• Distributed work environment with regional Basecamps and regular opportunities to work in person.
• Comprehensive health benefits, including a no-monthly-cost medical plan.
• Paid parental leave, flexible time away, PTO, sick time, volunteer time, and paid holidays.
• 401(k) matching, annual bonuses, equity, and professional growth opportunities.
• Company-wide outdoor adventures, outdoor industry perks, and annual activity funds.

Hiring process

• Position remains open until filled.
• Interview conversations may be recorded for documentation, with an option to opt out where applicable.