Senior Director, Flavors Creative Strategy & IMX, LATAM

Location: Sao Paulo, Brazil. Travel required: 00%–25%. Relocation is not provided.

Company

A global beverage company focused on innovation, creativity, and culturally relevant consumer experiences across international markets.

What you will do

• Lead the LATAM end-to-end experience vision and integrated marketing strategy for the Flavors portfolio.
• Translate business objectives and consumer insights into distinctive experience platforms that build brand equity and commercial growth.
• Shape creative direction across campaigns, digital engagements, experiential activations, commerce moments, and physical touchpoints.
• Partner with Design, Media, Digital, Shopper Engagement, analytics, bottler, and global teams to ensure cohesive execution.
• Guide agencies and cross-functional teams toward scalable creative excellence while balancing global brand principles with local cultural nuance.
• Embed digital fluency, data-driven learning, cultural trends, rituals, and entertainment territories into brand storytelling.

Requirements

• Bachelor’s degree required; an advanced degree is preferred.
• At least 12 years of experience in integrated marketing, brand leadership, creative strategy, media, or experience design.
• Experience leading large-scale consumer and shopper marketing initiatives, preferably in CPG; beverage experience is advantageous.
• Ability to develop end-to-end experience strategies combining creativity, data insights, and commerce impact.
• Experience working with leading creative and media agencies and navigating complex, matrixed organizations.
• Strong communication, storytelling, creative briefing, idea evaluation, and senior stakeholder influence skills.

Culture & Benefits

• Scope to shape the creative and experiential expression of an iconic portfolio across a culturally diverse region.
• Collaboration with global and regional leaders in brand experience design.
• Opportunity to experiment with advanced marketing technologies and platforms.
• Resources and partnerships to advance creative excellence and strengthen the role of Flavors brands in culture and commerce.
• Inclusive, curious, empowered, agile, and continuous-learning culture.