Lifecycle & CRM Lead (Fintech)

Location: Currently fully remote; future hybrid hubs in Mexico City, Guadalajara, Bogotá, Buenos Aires, Rio de Janeiro, and São Paulo.

Company

hirify.global is a hyper-growth fintech building an AI-powered financial companion for Latinos in the US, starting with cross-border remittances and expanding into credit, savings, and wallet services.

What you will do

• Own the lifecycle strategy from signup and first transaction through activation, retention, reactivation, cross-sell, and long-term customer value.
• Grow LTV, transaction frequency, product adoption, and share of wallet while managing the incentives strategy and budget.
• Build an experimentation engine using control groups, holdouts, segmentation, and incremental measurement.
• Lead and develop the Lifecycle & CRM team, including ownership, operating rhythms, standards, reporting, and roadmap.
• Govern lifecycle communications across WhatsApp, email, push notifications, and other relevant channels.
• Partner with Product, Growth, Data, Brand, Operations, and regional teams to turn customer insights into product and growth opportunities.

Requirements

• Experience leading Lifecycle, CRM, Retention, or Customer Growth in a consumer business.
• Strong business judgment and a proven record of driving incremental activation, repeat usage, retention, reactivation, and cross-sell.
• Expertise in incrementality, experimentation, control groups, holdouts, uplift measurement, and causal thinking.
• Experience with incentives and promotional budgets, segmentation, personalization, and lifecycle journey design.
• Strong analytical and product judgment, including the ability to turn behavioral data and customer feedback into actionable opportunities.
• Experience building and managing high-performing teams and collaborating across Product, Growth, Data, Brand, and Operations.

Culture & Benefits

• Fully remote work model currently, with a planned transition to a hybrid, hub-centric setup.
• Competitive salary, initial stock options grant, and annual performance bonus.
• Health, dental, and vision plans.
• Unlimited PTO and paid parental leave.
• Continuous learning opportunities and growth in an entrepreneurial environment.