Marketing Automation Specialist (Fintech)

Location: Hybrid role based in Warsaw, Poland

Company

hirify.global is a global payments technology company serving businesses across five continents.

What you will do

• Build and maintain automated workflows, behavioral triggers, and time-based campaigns.
• Design lead-nurturing and multichannel campaigns across email, social, paid media, SMS, webinars, events, and direct mail.
• Personalize content and offers using prospect data, engagement history, segmentation, and ICP attributes.
• Implement cadence strategies and coordinate multi-touch campaign sequencing.
• Track attribution and channel effectiveness to support budget allocation and campaign optimization.
• Enable regional teams to execute tailored campaigns within standardized governance frameworks.

Requirements

• Higher education degree and 3+ years of experience in a similar role, preferably in an international environment.
• Experience designing automated nurture workflows and multichannel marketing campaigns.
• Strong knowledge of marketing automation platforms, preferably Salesforce Marketing Cloud Account Engagement, and CRM systems, preferably Salesforce.
• Knowledge of segmentation, personalization, behavior-based targeting, campaign analytics, reporting, dashboards, and attribution models.
• Knowledge of data privacy regulations, including GDPR, CCPA, and consent management.
• Fluent English and strong project management, communication, organizational, analytical, and collaboration skills.

Culture & Benefits

• Work in a global, fast-paced, matrix organization with colleagues from around the world.
• Private medical and life insurance.
• Holiday, public transportation, and meal allowances.
• MyBenefit Platform and annual bonus.
• Training opportunities and support for professional development.