Inpatient Incontinence Business Unit Lead

Location: Corporate offices in Verona, Italy; flexible working conditions and mobile working are offered, with national and international travel required.

Salary: Gross annual salary starting from €85,000, plus performance bonus, welfare benefits, and a company car.

Company

hirify.global Italy is the Italian branch of the international hirify.global Group, a healthcare company with more than 200 years of history.

What you will do

• Define the Sales & Marketing strategy and go-to-market model, including customer segmentation, channel strategy, and territorial coverage.
• Develop annual commercial plans and sales targets, monitor performance, and define corrective actions.
• Develop the marketing strategy and mix across product, pricing, positioning, and promotion based on market and competitive analysis.
• Lead the Business Development Manager and support new business opportunities through a solution-selling approach.
• Lead and develop Sales and Marketing teams through business reviews, field visits, coaching, and collaboration with Clinical teams.
• Manage public and private tenders and relationships with procurement teams, administrative decision-makers, and healthcare professionals.

Requirements

• Degree in Economics or a scientific discipline.
• At least 8 years of experience as a Sales Manager and in managing sales teams, preferably in incontinence or comparable healthcare markets.
• Knowledge of public and private healthcare-market mechanisms, including tenders and direct offers.
• Experience managing high-level national relationships and working in an international, structured organization.
• Strong commercial drive, business orientation, managerial skills, problem-solving ability, flexibility, and determination.
• Professional English proficiency, familiarity with major IT tools, and willingness to travel nationally and internationally.

Nice to have

• Experience in incontinence markets or with nursing homes and regional purchasing authorities.
• Additional experience in Marketing or Strategic roles.

Culture & Benefits

• Flexible working conditions, including flexitime and mobile working, to support work-life balance.
• Performance bonus, welfare benefits program, and company car for business and personal use.
• Corporate Benefits platform and health and fitness offers.
• Training and development opportunities supported by feedback conversations.
• Friendly and motivated international work environment.