Marketing and Audience Development Manager

Location: London; hybrid model requiring onsite work 50% of the time

Company

hirify.global is a global news organisation delivering quality information and services through journalism, events and professional audience products.

What you will do

• Develop audience acquisition and lead-generation strategies for issuer and investor communities across the event portfolio.
• Plan and deliver multi-channel campaigns across email, digital, social media, websites, content, partnerships and paid promotion.
• Build nurture journeys and year-round engagement programmes that move leads and existing audiences toward event participation.
• Manage audience marketing across the full event lifecycle, including acquisition, registration, attendance and post-event engagement.
• Use CRM, audience and campaign data to segment audiences, evaluate performance and optimise targeting, messaging and channels.
• Collaborate with Marketing, Issuer & Investor Relations, Content and Sales to support commercial objectives and GDPR-compliant activity.

Requirements

• Experience in marketing, audience development, demand generation or lead generation, ideally in B2B events, media or professional services.
• Strong understanding of multi-channel acquisition, lead generation and lead nurture.
• Experience delivering events, webinars, content campaigns or other audience engagement initiatives.
• Experience using CRM and marketing automation platforms for segmentation, targeting and campaign delivery.
• Strong analytical, communication, organisational and project management skills.
• Commercially minded, collaborative and proactive approach to growing valuable audience relationships.

Nice to have

• Experience working with issuer, investor or other professional B2B audiences.
• Experience measuring qualified leads, conversion and marketing-attributed revenue.

Culture & Benefits

• Warm, collaborative and inclusive workplace focused on diverse perspectives and employee wellbeing.
• Generous annual leave and medical cover.
• Inclusive parental leave packages and subsidised gym membership.
• Opportunities to give back to the community.
• Flexible working requests are considered, subject to role requirements and the hybrid working model.