6 дней назад
Campaign Manager, Attendee (Events)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Campaign Manager, Attendee (Events): Developing integrated attendee marketing campaign briefs and tactical plans for large-scale events with an accent on channel strategy, audience acquisition, and data-driven optimization. Focus on leading agile marketing planning, analyzing campaign performance, and refining strategies to improve attendee registration, engagement, and retention.
Location: Hybrid role based in the Blackfriars or Brighton office, with in-person work three days a week or more. Remote work is available when not working in an office or at an Informa event.
Company
creates global platforms, events, online marketplaces, data, and digital content for specialist industries.
What you will do
- Translate attendee marketing strategy into campaign briefs covering objectives, audiences, messaging, and channel recommendations.
- Develop tactical campaign plans aligned with event goals, audience personas, and attendee acquisition targets.
- Lead agile marketing ceremonies as hub master and coordinate sprint planning with marketing teams and Centres of Excellence.
- Recommend and optimize channel mixes to improve attendee registration, engagement, and retention.
- Monitor acquisition, engagement, and retention KPIs and use analytics to refine campaigns and pivot strategies.
- Collaborate with product marketing, communications, content, operations, sales, brand, and insights teams.
Requirements
- Experience managing integrated, multi-channel attendee marketing campaigns.
- Ability to translate marketing strategy into detailed campaign plans with measurable results.
- Experience using marketing analytics and performance reporting to guide campaign optimization.
- Strong strategic planning, organization, analytical, and cross-functional collaboration skills.
- Ability to manage multiple campaign briefs in a fast-paced environment with shifting priorities.
- Experience with or understanding of agile marketing principles and ways of working.
Culture & Benefits
- In-person and online community activities, diversity and inclusion networks, and charity initiatives.
- Up to four paid volunteering days per year with charity match funding.
- Training, mentoring, LinkedIn Learning access, and support for internal career moves.
- 25 days of annual leave, increasing to 27 days after two years, plus a birthday leave day.
- Opportunity to work from almost anywhere for up to four weeks per year, alongside flexible personal benefits and private medical cover.
- Wellbeing support, employee share matching, recognition programmes, and collaboration with international teams.
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