Marketing Automation Specialist (AI)

Location: North Macedonia — Remote

Company

hirify.global is an experience innovation company that combines data, AI, creativity, and technology to help leading brands create digital experiences and drive transformation.

What you will do

• Create, optimize, and deploy marketing automation campaigns focused on database growth and lead nurturing.
• Build sophisticated workflows across marketing automation, CRM, analytics, and related platforms.
• Evaluate campaign effectiveness and maintain accurate databases and dashboards.
• Apply segmentation, personalization, and A/B testing to improve customer journeys, conversion rates, and revenue.
• Maintain database hygiene in line with legal requirements and marketing best practices.
• Coordinate with stakeholders across the globe to deliver incoming requests and roadmap items.

Requirements

• At least 3 years of experience working with Marketo.
• Advanced knowledge and practical experience with Salesforce CRM.
• Enjoyment of complex detail-oriented work involving data, logs, and system configuration.
• Upper-intermediate English required.
• Strong communication, collaboration, accountability, and time-management skills.
• Motivation to continuously learn about the business.

Nice to have

• Experience with Optimizely Content Marketing Platform, Optimizely CMS and Experimentation, LinkedIn Recruiter, or LinkedIn Sales Navigator.
• Familiarity with Typeform, Google Analytics, Hootsuite, TwentyThree, Bynder, Supermetrics, BigQuery, or Power BI.

Culture & Benefits

• Private health insurance for employees.
• Education, training, and certification programs.
• Wellbeing program and a culture focused on inclusion, autonomy, creativity, and honest feedback.
• 24 days of vacation, competitive salary, and annual company events.
• Company dinners, social events, free beverages, and collaboration with international colleagues.
• Challenging projects and opportunities for professional growth.

Hiring process

• The Talent Acquisition team reviews applications and relevant experience.
• Applications are evaluated based on skills, experience, and potential; age, gender, marital status, and headshots are not required.
• Reasonable interview accommodations are available upon request.