Retail Media Insights & Strategy Manager

Location: Cologne, Germany; hybrid working model. The role also allows working from another EU country for up to 20 days per year.

Company

hirify.global is a leading European online pharmacy focused on making healthcare simpler and more accessible.

What you will do

• Turn Retail Media, campaign, market, category and e-commerce data into strategic recommendations for growth and manufacturer partnerships.
• Identify performance drivers, customer needs and upselling opportunities for Sales, business reviews and manufacturer workshops.
• Combine data sources and commercial perspectives, challenge trends and prioritise high-potential opportunities.
• Translate business questions into analytical requirements and collaborate with Data and BI experts on dashboards and technical implementation.
• Shape KPI frameworks, reporting standards and strategic analytics approaches with international Retail Media, Sales, Campaign Management and Data teams.

Requirements

• Professional experience in Retail Media, Performance Marketing or Programmatic Advertising.
• Strong analytical and strategic thinking, with the ability to turn incomplete or complex signals into clear recommendations.
• Experience demonstrating measurable impact on campaigns, commercial decisions, client solutions or business results.
• Understanding of data structures, data quality, BI tools and SQL; advanced technical development experience is not required.
• Fluent English and German at minimum B2 level are required.

Culture & Benefits

• Opportunity to influence commercial decisions and the strategic development of the European Retail Media business.
• Ownership of analytical approaches, KPI frameworks and strategic decision-making tools.
• Support from experienced Data, BI, Campaign Management and Retail Media specialists.
• Hybrid flexibility, development opportunities and the option to work from another EU country for up to 20 days per year.
• Comprehensive onboarding, a fully funded Deutschlandticket and regular company events.