Marketing Coordinator (Digital Marketing)

Location: Toronto, Canada; based in the Toronto office with in-person work three days a week or more and flexibility to work from home on other days

Salary: CAD 55,000–65,000 per year, based on experience

Company

hirify.global is part of Informa, a global business connecting professionals through specialist events, digital platforms, information content, and professional development programmes.

What you will do

• Execute multi-channel marketing campaigns for the One Of A Kind Show and Interior Design Show to grow audiences, engagement, web traffic, and ticket conversions.
• Plan and manage paid advertising, campaign tactics, creative production, event signage, and advertising materials.
• Build email automation and lead-nurturing streams in Adestra or Eloqua, including campaign setup, list management, and database best practices.
• Develop social media strategies, publish content through Sprinklr, manage online communities, and maintain localized content calendars.
• Build relationships with influencers, partners, agencies, brand collaborators, and community members.
• Track marketing performance, manage the allocated budget, provide regular reporting, and recommend campaign optimizations.

Requirements

• Demonstrable experience in campaign management and executing strategies that generate awareness, interest, and action.
• At least two years of experience applying digital marketing metrics and at least two years of email marketing experience, including automated flows, lead nurturing, and list management.
• Experience with paid advertising strategy and execution, digital marketing, social media, content marketing, and community management.
• Ability to write content for social media, email, and web pages, with samples available on request.
• At least two years of practical experience producing and designing marketing collateral, plus the ability to coordinate projects and prioritize effectively.
• Ability to work in person in the Toronto office three days a week or more and attend selected shows in person.

Nice to have

• Experience with CORE/AEM, Adestra, Eloqua, or InFront.
• Graphic design and video editing skills.
• Experience promoting events and digital activities that generate engagement.

Culture & Benefits

• Welcoming in-person and online community activities, diversity and inclusion networks, and charity initiatives.
• Up to four paid volunteering days per year, with charity match funding available.
• Training, mentoring, LinkedIn Learning access, and support for internal career moves.
• Vacation, paid emergency days, a paid birthday day, wellbeing support, and employee assistance resources.
• Work from almost anywhere for up to four weeks per calendar year, plus competitive benefits and a Share Match programme.