Senior Product Manager, Programmatic Demand

Location: New York, United States; hybrid schedule with a minimum of four office days per week

Salary: $140,000–$175,000 per year, bonus eligible

Company

hirify.global is a global media and entertainment company operating film, television, streaming, advertising, news, theme park, and consumer products businesses.

What you will do

• Define and build scalable tools, workflows, automation, and decisioning systems for programmatic auction performance.
• Optimize bid rate, win rate, fill, pacing, timeouts, and overall demand efficiency across CTV and digital advertising.
• Develop product solutions for live event monetization in high-concurrency environments, addressing scaling limits, DSP throttling, and timeout behavior.
• Set product-driven standards for PG and PMP deal structures, platform configuration, and optimization across FreeWheel and partner DSPs.
• Lead partner integration improvements, root-cause analysis, requirements, validation, experiments, and production issue resolution.
• Align Product, Engineering, Ad Operations, Sales, Strategy, and external partners on priorities, documentation, enablement, and market-informed product direction.

Requirements

• At least 3 years of product management experience, preferably in digital advertising, ad tech, or data-driven platforms.
• Strong understanding of programmatic advertising ecosystems, digital ad serving, measurement, identity signals, privacy controls, and CTV or digital environments.
• Experience implementing and validating measurement and data pipelines covering bid requests, attribution, viewability, invalid traffic, and delivery metrics.
• Knowledge of CCPA, GDPR, GPP, ATT, COPPA, consent signals, device identifiers, platform identifiers, and privacy-compliant targeting.
• Ability to translate complex technical, business, and regulatory requirements into scalable productized solutions and diagnose performance gaps, data discrepancies, and system inefficiencies.
• Experience with automation or AI-driven approaches and high-scalability, high-concurrency systems; strong cross-functional communication and collaboration skills.

Culture & Benefits

• Hybrid work requires contributing from the office at least four days per week.
• Medical, dental, and vision insurance.
• 401(k), paid leave, and tuition reimbursement.
• Additional employee discounts and company-sponsored benefits.
• External candidates may be asked to attend an in-person interview before a hiring decision.