Senior Manager, Fan Events Marketing

Location: Copenhagen Hub - Løvstræde, Denmark; hybrid work with an average of 3 days per week in the office. Global travel 4–6 times per year is required, including events across Europe, Asia, and the US. Relocation support is not available.

Company

hirify.global creates play experiences and builds relationships with children, families, and fan communities worldwide.

What you will do

• Develop the global Fan Events strategy, execution plan, scalable activation blueprint, and market guidelines.
• Lead end-to-end planning and delivery of fan events, including major activations and on-site execution.
• Connect live fan experiences with wider brand campaigns, commercial objectives, and local market activities.
• Manage agency partners and collaborate with Fan Marketing, market teams, communities, and stakeholders across the hirify.global Group.
• Build integrated fan journeys connecting physical and digital experiences across social, e-commerce, and retail channels.
• Develop reporting, measurement, and insights frameworks to demonstrate business and brand impact.

Requirements

• Experience delivering fan marketing, experiential marketing, events, or partnership strategies within a global organisation.
• Experience leading end-to-end event planning, agency management, and on-site delivery across multiple locations.
• Experience connecting live experiences with brand or commercial objectives through integrated marketing plans.
• Experience managing programmes across multiple markets in a complex organisation.
• Experience developing reporting, measurement, or analytics frameworks that inform business decisions.
• Willingness to work from the Copenhagen hub under the hybrid policy and travel internationally 4–6 times per year.

Nice to have

• Experience creating integrated physical and digital event experiences across multiple channels.
• Experience with fan conventions, community-led events, or similar engagement ecosystems.
• Experience establishing long-term community partnerships and designing scalable activation frameworks.

Culture & Benefits

• Collaborative, inclusive environment focused on ownership, open communication, creativity, and practical delivery.
• Enhanced paid family care leave and life and disability insurance.
• Wellbeing resources and benefits supporting physical and mental wellbeing.
• Colleague discount from the first day and an eligible bonus scheme.
• Commitment to equal employment opportunity, equal pay, children's rights, and child wellbeing.

Hiring process

• Applications are reviewed on an ongoing basis, and the position may be amended or withdrawn before the advertised closing date.
• Hybrid work policy and role eligibility will be discussed during the recruitment process.
• Roles with high engagement with children require Child Safeguarding Background Screening as a condition of the offer.