Sales Manager (Fitness)

Location: Boscombe Road, Dunstable, England, United Kingdom

Company

Everlast Gyms is part of Frasers Group, operating fitness clubs and supporting membership growth, retention, and commercial performance.

What you will do

• Lead the club's sales process, manage leads, drive membership conversion, and increase revenue across memberships and fitness products.
• Coach and develop colleagues, provide feedback, and promote high-performance service standards.
• Create initiatives that improve member engagement, retention, satisfaction, and loyalty.
• Build partnerships with local businesses and community organisations and support local marketing campaigns.
• Monitor KPIs, analyse retention trends, present performance updates, and implement action plans.
• Support the General Manager with club operations, health and safety, compliance, facilities, maintenance, and company initiatives.

Requirements

• Experience in sales, membership, retail, hospitality, or customer-focused leadership.
• Proven ability to influence performance and achieve commercial targets.
• Strong leadership, coaching, communication, and relationship-building skills.
• Confidence working with KPIs and performance data, along with a commercial mindset.
• Passion for exceptional customer experiences and a positive, resilient, solutions-focused approach.
• Flexibility to work evenings, weekends, and Bank Holidays when required.

Nice to have

• Experience in fitness, leisure, or membership-based businesses.
• Knowledge of lead generation, sales conversion, retention, and customer lifecycle management.
• Experience developing business partnerships and community engagement initiatives.

Culture & Benefits

• Free Everlast Gyms membership.
• 20% colleague discount across Frasers Group brands.
• Eligibility for the Fearless 1000 Bonus Scheme and recognition awards.
• Funded management and leadership qualifications, plus ongoing sales, leadership, and fitness training.
• Opportunities to develop fitness knowledge, deliver Personal Training, and support Group Training products.
• Progression opportunities within a growing fitness business focused on ambition, ownership, and results.