Product Marketing Manager (Fintech)

Location: Dubai, United Arab Emirates. At least 3 days per week in the office are required.

Company

hirify.global is a global payments technology company facilitating transactions among consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

What you will do

• Own the marketing plan for hirify.global consumer apps, driving downloads and monthly active users through DTC and issuer-led B2B2C campaigns.
• Prioritize CEMEA benefits across travel, dining, wellness, entertainment, and sports, translating them into go-to-market plans that increase awareness and redemption.
• Build editorial strategies and guidelines for consumer apps and support regional and market-specific launch plans.
• Use consumer behavior and app performance data to improve campaign, content, media, and creative decisions.
• Partner with product, regional marketing, issuers, and creative and media agencies to localize global toolkits and campaign platforms.
• Develop messaging, issuer enablement materials, launch content, and go-to-market sequencing while using AI tools to accelerate research, analysis, and reporting.

Requirements

• At least 5 years of relevant work experience with a Bachelor's Degree, or 2 years with an advanced degree, or no experience with a PhD.
• Experience in product marketing, growth marketing, consumer app marketing, loyalty and benefits marketing, or a related field.
• Experience in payments, financial services, fintech, digital wallets, loyalty and rewards, or other consumer-facing B2C/B2B2C environments.
• Ability to translate product capabilities and consumer insights into clear, growth-oriented campaigns and content.
• Strong written, verbal, presentation, organizational, and project management skills, with experience managing multiple portfolios and stakeholders.
• Fluency with AI tools such as Microsoft Copilot, ChatGPT, Claude, or similar platforms.

Nice to have

• Knowledge of the CEMEA payments ecosystem, including issuers, benefits and loyalty programs, and consumer app growth in Africa or the Middle East.
• Experience managing acquisition, activation, and retention funnels with KPIs such as downloads, MAU, and active-rate conversion.
• Experience developing DTC and B2B2C toolkits, issuer enablement content, launch materials, or editorial strategies.
• Experience localizing global platforms for market relevance and interpreting consumer and app performance data.

Culture & Benefits

• Work in a fast-moving, matrixed environment across product, marketing, issuer, creative, and media teams.
• Opportunity to create impact at scale in global payments technology.
• Role based in Dubai with regular office collaboration.