Global VP Marketing/Cmo (Fintech)

TL;DR

Global VP of Marketing/CMO (Fintech): Define and drive marketing strategies to achieve key results, empowering team leads across business units and local community management. Focus on instilling a culture of performance and data orientation, supporting brand and PR to communicate the company's role in the decentralized web.

Company

The company operates in the fintech space, enabling the decentralized web's emergence.

What you will do

• Define objectives for the Marketing function in partnership with senior leaders.
• Drive implementation of Marketing strategies and tactics to achieve key results on a quarterly and annual basis.
• Empower Marketing team leads to succeed in their roles and deliver commercial outcomes.
• Empower Local and Community Management teams to grow the addressable market.
• Instill a culture of practice, performance, and data orientation through consistent project management.
• Support Brand and PR teams to tell a compelling narrative about the company and its products.

Requirements

• 10+ years of experience in technology, financial services, or fintech companies, with 5+ years in a leadership or management role in Marketing.
• Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation.
• Understanding of how to manage a complex portfolio of products with multiple brands and customer audiences.
• Experience managing a budget and making trade-off decisions between marketing programs based on quantitative analysis.
• Strong project management capability and detail orientation.
• Experience growing passionate user or developer communities to catalyze market adoption of technologies.
• Ability to effectively manage a complex, remote-first team.