Industry GTM Leader (AI)

Location: On-site in San Francisco, Austin, Texas, or New York City

Company

Builds Devin, an AI software engineer designed to reason about and execute real-world software engineering tasks.

What you will do

• Define industry-specific go-to-market motions, including ICPs, intent signals, buyer journeys, sales plays, and expansion paths.
• Build repeatable vertical playbooks that Sales can execute across priority industries.
• Own 1:1, 1:few, and 1:many account-based marketing programs in partnership with Field Marketing, PLG, and Sales.
• Turn customer outcomes into case studies, references, campaigns, sales enablement, industry narratives, events, and web content.
• Partner with Product Marketing to adapt positioning into vertical-specific messaging, use cases, and demand content.
• Define and optimize the customer value lifecycle from acquisition through deployment, value realization, proof, and expansion.

Requirements

• 5–10 years of experience in enterprise B2B go-to-market.
• Meaningful experience in at least two of account-based marketing, demand generation, sales strategy, or product marketing.
• Proven success building vertical go-to-market motions that increased pipeline and revenue.
• Ability to translate complex AI, developer tools, or infrastructure products into industry-specific business outcomes.
• Strong customer-impact storytelling skills, including case studies, references, co-marketing, and executive narratives.
• Ability to work cross-functionally with Sales, Account Management, and technical delivery teams while influencing without authority.

Nice to have

• Experience with developer tools, AI/ML, or engineering productivity platforms.
• Background in a services-plus-product model, such as forward-deployed engineering, professional services, or solutions engineering.
• Exposure to regulated industries including financial services, defense, or healthcare.

Culture & Benefits

• Work with a talent-dense team including competitive programmers, former founders, and leaders from major AI and technology companies.
• Focus on solving complex problems involving AI reasoning and real-world software engineering tasks.
• Equal opportunity employer committed to reasonable accommodations throughout the hiring process.