4 дня назад
Product Area Lead Digital Sales (Fintech)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Product Area Lead Digital Sales (Fintech): Building and leading ING Italy’s digital sales engine across lending, payments, daily banking, and investments with an accent on customer acquisition, conversion, funnel optimization, analytics, and experimentation. Focus on designing end-to-end digital sales strategies, building measurement frameworks, improving SEO/SEM and UX, and leading a multidisciplinary squad toward measurable commercial results.
Location: Milan, Italy (hybrid)
Company
ING is an international digital bank focused on empowering people and businesses through frictionless banking and innovative financial services.
What you will do
- Set and own ING Italy’s digital sales objectives in line with Retail and Growth Tribe priorities.
- Develop end-to-end digital sales strategies for lending, payments, daily banking, investments, and other priority portfolios.
- Optimize customer journeys and digital sales funnels from lead generation through conversion, cross-sell, and revenue growth.
- Improve SEO/SEM performance, digital discoverability, content, messaging, UX, and experimentation frameworks.
- Build reporting and measurement frameworks using Adobe Analytics or equivalent tools, including tagging, attribution, and dashboards.
- Build and lead a multidisciplinary Digital Sales squad, manage commercial budgets, and present recommendations and business cases to senior leadership.
Requirements
- Bachelor’s degree in Business, Marketing, Data/Analytics, or a related field.
- 8–10+ years of experience in Digital Sales, Growth, or Performance Marketing, ideally with leadership responsibility.
- Proven record of delivering measurable commercial results through digital funnels.
- Strong expertise in digital analytics, including Adobe Analytics or GA4, SEO/SEM, and A/B testing.
- Experience improving mobile and web UX/UI in partnership with design teams and leading cross-functional teams.
- Fluent English required; Italian is a strong plus. Experience in financial services, e-commerce, fintech, or high-growth digital environments is valuable.
Nice to have
- Master’s degree or executive education in Digital Strategy, Growth, or a similar field.
- Knowledge of predictive modelling, marketing mix modelling, or AI-driven optimization.
- Experience with agile ways of working within Tribes and Squads.
Culture & Benefits
- Flexible smart working in a diverse and international environment.
- Competitive base salary and performance-based bonuses.
- Training and development opportunities.
- Commitment to sustainability and physical and mental well-being.
- Birthday day off and office amenities including free water and coffee.
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