Category Lead - Dermatology (m/w/d)

Location: Berlin, Germany — onsite

Company

FORMEL SKIN, part of the VOY family, is building a digital healthcare platform for personalised dermatology, weight management, and preventative care treatments.

What you will do

• Define and own the 1–2 year growth strategy for the dermatology category in Germany, including investment priorities, target segments, and profitable execution.
• Manage the online shop end to end across assortment, pricing, funnel conversion, checkout, payments, promotions, and lifecycle initiatives.
• Optimise acquisition, retention, operations, and payments as an integrated commercial system.
• Translate category strategy into marketing campaigns, onboarding, treatment journeys, and customer experience improvements with product and marketing teams.
• Define and review KPIs covering revenue, acquisition efficiency, retention, subscription health, profitability, and category P&L.
• Present analysis and recommendations to leadership and coordinate with the London headquarters on the German business.

Requirements

• 3–5+ years of experience in growth or generalist marketing, ideally in a high-growth consumer company or scaleup.
• Strong growth-strategy mindset with the ability to evaluate the business as a whole rather than through individual channels.
• Combined understanding of marketing and product, with credibility working across both functions.
• Quantifiable experience growing revenue or key business metrics and explaining the drivers behind the results.
• Strong commercial and analytical judgement, including unit economics, cohorts, and P&L analysis.
• Fluent English required; German is advantageous.

Nice to have

• Experience with subscription or membership business models.
• E-commerce or direct-to-consumer ownership across the shop, funnel, pricing, and checkout.
• Experience working across multiple markets or countries.
• Background in skincare, beauty, healthcare, or consumer health technology.

Culture & Benefits

• End-to-end ownership of a core commercial channel in a fast-growing digital healthcare business.
• Collaboration with growth, product, technology, operations, customer support, and finance specialists.
• 28 days of vacation, flexible working hours, and a remote work allowance.
• NAVIT or Urban Sports Club membership and employee discounts on products.
• Professional development budget, company events, team event budget, and employee referral bonuses.