Sr. Director, Digital Content and Social - GolfNow & GolfPass

Location: Hybrid in Orlando, Florida, with a minimum of three office days per week

Company

hirify.global is a media and entertainment company operating brands across news, business, golf, sports, and entertainment, including GolfNow and GolfPass.

What you will do

• Set multi-brand digital content, editorial, social, audience, and channel strategies for GolfNow and GolfPass.
• Lead integrated teams across social and community, editorial, audience development, programming, and content operations.
• Develop practical applications for AI, automation, and emerging technologies across ideation, production, publishing, personalization, and optimization.
• Grow audiences and communities through YouTube, Instagram, TikTok, Facebook, creator participation, social listening, and real-time engagement.
• Build performance scorecards and use analytics to guide content decisions, experimentation, resource allocation, and investment.
• Develop managers and individual contributors while partnering with product, marketing, membership, analytics, production, finance, legal, technology, and commercial teams.

Requirements

• 10+ years of progressive experience in digital content, social media, audience development, digital publishing, media, or a related consumer-facing discipline.
• 5+ years leading and developing teams.
• Experience building content and social strategies that grow audiences and engagement, with knowledge of platform algorithms, distribution, and performance measurement.
• Experience across social-first and long-form video, editorial, creator content, owned platforms, publishing, or content-production operations.
• Experience with generative AI, automation, and emerging technologies, including scalable workflows and responsible use.
• Bachelor’s degree or equivalent professional experience, plus strong analytical, executive communication, people leadership, and cross-functional collaboration skills.

Nice to have

• Experience in sports, golf, media, entertainment, marketplaces, subscription businesses, or other passion-driven consumer categories.

Culture & Benefits

• Opportunity to build capabilities across two established golf brands at the intersection of content, community, technology, and growth.
• Visible cross-functional work connecting creative strategy to measurable audience and business outcomes.
• Health insurance, retirement plans, and paid time off may be included as part of the compensation package.
• External candidates may be required to attend an in-person interview at a hirify.global location.