10 дней назад
TV, Video, Audio & Display Strategist (Analytics Focused)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
TV, Video, Audio & Display Strategist (Analytics Focused) (TVAD and media analytics): Planning and optimizing full-funnel TV, video, audio, and display programs to grow customer acquisition, revenue, and LTV with an accent on measurement, forecasting, and efficient media investment. Focus on designing incrementality tests, connecting media to business outcomes, managing audience and frequency strategy, and scaling data-backed innovations across channels.
Location: USA - Remote; 100% remote work for this role
Company
is an independent U.S. full-funnel marketing agency focused on media, measurement, growth, and reducing advertising waste.
What you will do
- Build and execute full-funnel TV, video, audio, and display strategies across CTV/OTT, online video, digital audio, podcasts, programmatic display, and linear TV.
- Translate business goals and media data into clear recommendations tied to revenue, customer acquisition cost, lifetime value, and incremental reach.
- Lead client strategy, execution, growth updates, and quarterly business reviews.
- Design incrementality, lift, holdout, A/B, and time-series tests; define success thresholds and forecast impact and risk.
- Optimize DSP and platform activity, including pacing, frequency, inventory quality, brand safety, verification, and audience strategy.
- Partner with Econometrics, Creative, Client Leadership, Search, Social, Commerce/Retail Media, CRM, publishers, and other media partners.
Requirements
- 5–7 years managing TV, video, audio, and display media at scale with end-to-end ownership, or 5–7 years in analytical roles with strong media analytics exposure.
- Experience with DSPs and advertising platforms, verification and IVT/viewability, audience and data usage, frequency management, publishers, PMP partners, and media inventory.
- Knowledge of incrementality and lift measurement, basic A/B testing, forecasting, and connecting media performance to revenue, CAC, LTV, and incremental reach.
- Advanced Excel or Google Sheets skills; familiarity with SQL, GA4, and platform analytics.
- Strong client-ready communication, storytelling, expectation-setting, documentation, and cross-functional collaboration skills.
- Ability to work remotely from the United States.
Culture & Benefits
- Fully remote work with flexible unlimited paid time off and 20 paid holidays.
- Medical, dental, vision, life, disability, and flexible spending account benefits.
- Retirement plan with a match of up to 4% of employee contributions at 100%.
- Telemedicine, teletherapy, wellness, equity, and charitable giving benefits.
- Paid parental leave, including 16 weeks for birthing parents and 12 weeks for partners.
- On-demand learning, mentorship, and leadership and management development programs.
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