Associate Programmatic Director (Marketing)

TL;DR

Associate Programmatic Director (Marketing): Leading the programmatic proposition and strategy for a global agency with an accent on campaign performance, team development, and cross-channel integration. Focus on scaling programmatic solutions across display, video, CTV, and retail media while driving commercial impact for global brands.

Location: Must be based in the UK with the right to work in this location. The role follows a hybrid work model with office attendance required approximately four days a week.

Company

hirify.global is an AI-driven media operating unit of WPP, focused on delivering creative personalisation at scale through data, partnerships, and the WPP Open platform.

What you will do

• Own the vision, roadmap, and day-to-day leadership of the programmatic department.
• Lead programmatic strategy for key clients and new business pitches.
• Manage and execute end-to-end campaigns across display, video, CTV, and retail media.
• Line manage and coach programmatic team members to ensure high-quality output.
• Drive integration of programmatic solutions with influencer, social, and creative teams.
• Analyze performance data to provide actionable insights and recommendations to stakeholders.

Requirements

• Must have the right to work in the UK.
• Strong experience in planning, executing, and optimizing programmatic campaigns in an agency or digital media environment.
• Hands-on proficiency with DSPs such as The Trade Desk and DV360.
• Proven experience leading or overseeing programmatic specialists.
• Solid understanding of programmatic fundamentals including bidding, targeting, and measurement.
• Ability to manage budgets and deliver against performance and ROI targets.

Culture & Benefits

• Comprehensive benefits package including medical, vision, and dental insurance.
• Access to group retirement plans.
• Significant paid time off and employee mental health awareness days.
• Inclusive culture with employee resource groups and frequent in-office events.
• Opportunities for professional growth within the global WPP network.