Associate Programmatic Director (Programmatic)

Location: London, United Kingdom; hybrid role with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and technology to deliver personalised marketing at scale.

What you will do

• Own the vision, roadmap, and day-to-day leadership of Goat’s programmatic proposition.
• Lead programmatic strategy for key clients, new business proposals, and pitches.
• Plan, build, optimise, and report on campaigns across display, video, YouTube, CTV, retail media, and digital OOH.
• Manage budgets, pacing, bidding, audiences, KPIs, brand safety, viewability, and fraud prevention.
• Integrate programmatic with influencer, paid social, creative, and strategy teams.
• Lead, coach, and develop programmatic specialists while serving as the escalation point for complex work.

Requirements

• Strong experience planning, executing, and optimising programmatic campaigns, ideally in an agency or digital media environment.
• Hands-on proficiency with DSPs such as The Trade Desk and DV360, plus audience and data tools.
• Experience leading or overseeing programmatic specialists.
• Strong understanding of targeting, bidding, inventory buying, optimisation, measurement, and performance reporting.
• Ability to manage budgets, deliver against ROI targets, and turn data into practical recommendations.
• Right to work in the United Kingdom required; willingness to work on cross-market projects focused mainly on the UK and US.

Culture & Benefits

• Hybrid working model with frequent in-office collaboration and events.
• Inclusive environment focused on trust, respect, growth, and professional development.
• Access to global hirify.global and WPP networks, learning opportunities, and employee resource groups.
• Medical, group retirement, vision, and dental insurance.
• Paid time off, partner discounts, and employee mental health awareness days.