10 дней назад
Editorial Director - CEO Campaign
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Editorial Director - CEO Campaign (Editorial Strategy/GenAI): Leading a global CEO-focused marketing campaign by defining cross-channel content strategy, developing thought leadership features, and improving articles, reports, videos, and infographics with an accent on editorial quality, data-driven storytelling, and executive communication. Focus on shaping flagship research reports, extracting compelling narratives from data, aligning complex content pipelines, and influencing senior stakeholders across BCG.
Location: Not specified
Company
is a global management consulting firm helping business and societal leaders address complex challenges through strategy, technology, design, digital ventures, and business purpose.
What you will do
- Define and execute a cohesive cross-channel content strategy for a global campaign focused on CEO leadership agendas and careers.
- Conceive and manage editorial features covering campaign priorities, emerging themes, and BCG insights.
- Oversee content pipelines across the firm and align development with campaign priorities.
- Improve the quality of articles, reports, videos, infographics, and other content formats using strong editorial judgment and GenAI tools.
- Shape flagship research reports by developing questionnaires, analyzing data, extracting stories, and creating content that attracts media and commercial interest.
- Build alignment with senior stakeholders and develop messaging, talking points, channel strategies, and content KPIs.
Requirements
- Bachelor's degree in a related field with demonstrated high academic achievement.
- At least 10 years of experience in a professional editorial environment.
- Experience in integrated marketing, particularly thought leadership campaigns.
- Strong editorial, creative, communication, influencing, and stakeholder management skills.
- Ability to distill complex concepts, data, and research into compelling messages for senior business professionals and the media.
- Experience leveraging or developing GenAI tools for content planning and development.
Culture & Benefits
- Collaboration with the global campaign team, practice area marketers, Content Studio colleagues, and BCG's global marketing team.
- Work within the BCG Content Studio in the Marketing & Communications organization.
- Opportunity to develop market-leading thought leadership for business leaders and the media.
- Equal opportunity employment and consideration under applicable employment laws.
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