9 дней назад
Global Paid Social Media Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Global Paid Social Media Manager (Paid Social/B2B Influencer Marketing): Building and scaling global paid social and B2B influencer marketing programs with an accent on campaign optimization, creator ecosystems, and data-driven performance storytelling. Focus on executing cross-platform campaigns, translating complex analytics into senior-level recommendations, and experimenting with AI-driven channels.
Company
is a global consulting firm that helps organizations manage complex change, build competitive advantage, and drive business impact.
What you will do
- Plan, execute, optimize, and measure global paid social campaigns across LinkedIn, X, YouTube, and Meta.
- Own the B2B influencer marketing program, including influencer sourcing, campaign planning, execution, tracking, reporting, and relationship management.
- Develop campaign guidance, creative assets, content ideas, and advertising materials with designers.
- Use analytics, advanced Excel, and data visualization tools to turn performance data into insights for senior audiences.
- Advise marketing teams on paid social channels, campaign opportunities, and effective approaches.
- Test emerging channels, AI-driven platforms, and creator ecosystems while monitoring industry trends.
Requirements
- 5–7 years of hands-on social media planning and/or buying experience in-house or at an agency.
- Experience executing and optimizing paid social campaigns across LinkedIn, X, YouTube, and Meta.
- Hands-on B2B influencer marketing experience, including sourcing and vetting creators, managing relationships, and measuring campaign performance.
- Experience with third-party social media tools and advertising platforms; Sprinklr experience is relevant.
- Strong analytical, communication, and relationship-management skills, including the ability to explain technical and performance information to senior audiences.
Culture & Benefits
- Work with BCG’s Global Social Media team, marketing teams, senior leaders, agency partners, and external influencers.
- Collaborate across global teams and combine internal and external expertise in campaign strategy, creative development, and performance management.
- Employment is subject to applicable equal opportunity and local employment requirements.
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