Associate Brand Manager (CPG)

Location: Remote

Salary: $92,000–$115,000 annually plus bonus

Company

hirify.global is a functional soda company focused on making consumer health more accessible through delicious beverages with more fiber and less sugar.

What you will do

• Execute assigned components of marketing strategies, annual plans, integrated campaigns, and commercialization initiatives.
• Lead day-to-day campaigns across broadcast, digital, social, and influencer channels.
• Manage brand marketing workstreams for new products, partnerships, flavors, and formats.
• Analyze brand performance, consumer research, competitive data, and campaign effectiveness to recommend optimizations.
• Manage project budgets, timelines, risks, and blockers while coordinating cross-functional stakeholders.
• Collaborate with PR, media, partnerships, social, influencer, loyalty marketing, design, and consumer insights specialists.

Requirements

• 5+ years of brand management experience, preferably in CPG, with a record of independently executing campaigns and marketing strategies.
• Strong foundation in brand management, marketing principles, digital marketing, and market analysis.
• Strong analytical and problem-solving skills with a data-driven approach to recommendations and decisions.
• Experience leading small projects end-to-end and managing cross-functional workstreams.
• Ability to work independently with minimal guidance, manage multiple priorities, and take ownership of deliverables.
• Proficiency with marketing tools and data sources including POS, panel data, CRM, and analytics platforms.

Culture & Benefits

• Fully remote work with intentional connection across a nationwide team and time zones.
• Collaborative, feedback-rich environment built on trust, transparency, empathy, and ownership.
• Cross-functional collaboration, IRL offsites, and opportunities to contribute at every level.
• Fast-paced startup environment focused on consumer health and meaningful product development.
• Bonus compensation and reasonable accommodations available during the application process.