Brand Growth and Innovation Leader (Feminine Care)

Location: Chicago Commercial Center, United States; hybrid work model with remote work and intentional in-person collaboration. Travel required for 10–20% of work time. hirify.global supports in-country relocation for the selected candidate.

Salary: $173,400–$214,200 USD annual base pay for US locations, plus target bonus eligibility.

Company

hirify.global develops and manages consumer care brands including Kotex, Huggies, Poise, and Depend.

What you will do

• Lead brand growth initiatives across North America for the Kotex Feminine Care portfolio.
• Develop three-to-five-year brand, strategy, and innovation plans aligned with market, consumer, competitive, brand, and financial goals.
• Identify unmet consumer needs and lead concept creation, product design, commercialization, pricing, packaging, shelving, channel strategy, and forecasting.
• Build and manage a validated innovation, renovation, and commercial news pipeline with cross-functional and global partners.
• Manage innovation priorities and budgets while delivering net sales, operating profit, gross margin, market share, and full P&L objectives.
• Lead Brand Growth and Innovation managers, consultants, agency partners, and matrixed teams; present recommendations to the North American Leadership Team.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• 10+ years of marketing and brand management experience in B2B or CPG companies.
• Experience leading innovation strategy, concept and product development, and commercialization.
• Strong knowledge of consumer insights, segmentation, target development, brand positioning, and brand strategy.
• Experience with P&L management, brand marketing, manufacturing, product and technology development, and product supply.
• Experience managing at least one direct report and leading collaboration in a matrix organization.

Nice to have

• Master’s degree or MBA with a concentration in Marketing.

Culture & Benefits

• Flexible hybrid work model combining remote work with in-person collaboration.
• Employee benefits include a 401(k) and Profit Sharing plan.
• Target bonus eligibility and a comprehensive benefits package.
• Inclusive equal opportunity employment environment focused on safety, mutual respect, and human dignity.

Hiring process

• Complete the online application; the recruiting team reviews applications and follows up with selected candidates.
• Employment may require pre-screening tests, including drug screening, background checks, and DMV checks.