Product Marketing Lead (ZAIDYN Patient and Analytics & Insights)

Location: Hybrid role based in Chicago, Boston, New York, Philadelphia, Evanston, Thousand Oaks, South San Francisco, San Diego, or Bellevue, United States

Salary: $120,000–$129,500 annually

Company

hirify.global is a management consulting and technology firm that combines data, science, technology, and human ingenuity to develop solutions for life sciences, patients, caregivers, and consumers.

What you will do

• Define the ideal customer profile, buying committee, personas, positioning, and messaging for ZAIDYN Patient and Analytics & Insights.
• Develop go-to-market strategies and tiered launch plans across Patient Engagement, Patient Analytics & Insights, and Commercial Analytics & Insights.
• Partner with Product Management, Sales, Industry Marketing, Demand Generation, and Customer Success to align launches and commercialization.
• Create messaging frameworks, case studies, demo flows, battlecards, and other sales enablement assets.
• Lead enablement sessions, advocacy programs, presentations, webinars, demos, and executive narratives.
• Conduct market, buyer, competitive, and win/loss research to guide differentiation and GTM priorities.

Requirements

• 8–11 years of experience in B2B SaaS product marketing or the life sciences industry.
• Experience with enterprise platforms, data- or AI-driven products, and life sciences technology is expected.
• Experience collaborating with Product, Sales, Customer Success, Industry Marketing, and Demand Generation on launches and growth.
• Strong sales enablement, narrative design, competitive storytelling, stakeholder management, and commercial skills.
• Understanding of AI and agentic AI concepts, including predictive analytics and GenAI assistants.
• Must be authorized to work in the United States without current or future employer sponsorship; visa sponsorship is not available.

Nice to have

• Experience with patient data platforms, commercial analytics, real-world data, or agentic AI.
• Ability to communicate effectively in technical data-architecture discussions and with executive audiences.
• Creative experience producing content, videos, product demos, and storytelling assets.

Culture & Benefits

• Hybrid work combining work-from-home and on-site presence at client or hirify.global offices.
• Client-facing work may require travel based on project and client needs.
• Skills-building programs, milestone training, custom learning pathways, and internal mobility opportunities.
• Comprehensive health, financial, leave, retirement, and professional development benefits.
• Collaborative culture focused on learning, inclusion, and meaningful work.

Hiring process

• Submit an online application with a full set of official or unofficial transcripts.