Business Development Manager (Embedded)

Location: Marlow, Buckinghamshire, United Kingdom; regular travel across EMEA is required.

Company

hirify.global develops programmable semiconductor and embedded-computing solutions for industrial and other high-value applications.

What you will do

• Build and execute an EMEA business-development plan for embedded applications, target accounts, use cases, partners, and market opportunities.
• Develop relationships with OEMs, system integrators, distributors, and ecosystem partners across engineering, product, procurement, and executive functions.
• Lead customer discovery, technical and business workshops, executive briefings, proof-of-concept discussions, demonstrations, and design reviews.
• Translate customer requirements into opportunity plans covering device families, IP, software, development tools, reference designs, partners, and technical resources.
• Drive competitive displacement, design-win campaigns, partner-led routes to market, pipeline development, and long-term revenue growth.
• Coordinate with Field Sales, Field Applications Engineering, Solutions Architecture, Product Marketing, R&D, and corporate marketing.

Requirements

• 5+ years of experience in business development, strategic account development, technical sales, applications engineering, product marketing, or a related role in embedded computing, semiconductors, or electronic systems.
• Technical foundation in FPGAs, SoCs, embedded processors, programmable logic, real-time systems, embedded software, high-speed interfaces, industrial networking, computer vision, robotics, edge AI, or system architecture.
• Ability to explain system-level trade-offs involving performance, latency, power, cost, flexibility, reliability, functional safety, and security.
• Experience engaging technical customers and communicating value to business and executive stakeholders.
• Strong communication, presentation, negotiation, stakeholder-management, commercial judgment, and opportunity-creation skills.
• Bachelor’s degree in electrical engineering, computer engineering, computer science, or a related technical discipline; willingness to travel regularly across EMEA.

Nice to have

• Experience in industrial automation, motion control, robotics, machine vision, medical equipment, broadcast and Pro AV, test and measurement, embedded networking, or related OEM markets.
• Familiarity with Ethernet and TSN, PCIe, DDR, MIPI, JESD, display and video interfaces, ROS/ROS 2, AI inference, or safety and security architectures.
• Existing relationships with EMEA OEMs, system integrators, distributors, technology partners, or industry associations.
• German, French, Italian, or another European language.

Culture & Benefits

• Regular collaboration with Field Sales, Field Applications Engineering, engineering, product marketing, R&D, and corporate marketing.
• Customer and partner engagement through visits, industry events, technical workshops, and trade shows across EMEA.
• Success measured through qualified pipeline, design wins, customer and partner engagement, revenue, margin, and long-term business growth.