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10 дней назад

TV, Video, Audio & Display Strategist (Adtech)

100 000 - 115 000$
Формат работы
remote (только USA)
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
TV, Video, Audio & Display Strategist (Adtech): Planning and optimizing full-funnel TV, video, audio, and display programs to grow customer acquisition, revenue, and LTV with an accent on audience strategy, media efficiency, and measurement. Focus on designing incrementality tests, forecasting impact, controlling frequency and inventory quality, and connecting media performance to business outcomes.

Location: New York City; fully remote environment offered

Salary: $100,000–$115,000 per year, plus incentive pay and a discretionary annual performance bonus.

Company

Independent full-funnel marketing agency managing digital media across Commerce, Search, Social, TV, Audio, and related channels.

What you will do

  • Develop full-funnel TVAD strategies across CTV/OTT, online video, digital audio, podcasts, programmatic display, and linear TV.
  • Lead day-to-day client strategy and execution, including growth-focused updates and quarterly business reviews.
  • Use Bliss Point insights to guide budgets, audiences, inventory, formats, frequency, and optimization decisions.
  • Design incrementality, lift, holdout, A/B, and time-series tests, defining success thresholds and measurement cadence.
  • Connect TVAD with Search, Social, Commerce/Retail Media, CRM, Creative, Econometrics, and Client Leadership.
  • Reduce waste through better frequency control, inventory quality, brand safety, attention, and viewability.

Requirements

  • 5–7 years managing TV, video, audio, and display programs at scale, or equivalent analytical experience with strong media analytics exposure.
  • Experience with DSPs, advertising platforms, verification, invalid traffic, viewability, audience data, frequency management, publishers, PMPs, and partners.
  • Knowledge of incrementality/lift testing, basic A/B testing, forecasting, and connecting media to revenue, CAC, LTV, and incremental reach.
  • Advanced Excel or Google Sheets skills; familiarity with SQL, GA4, and platform analytics.
  • Strong client-ready storytelling, expectation-setting, documentation, and cross-functional communication.

Nice to have

  • Experience with multi-channel media strategy and analytical roles such as finance or consulting.
  • Familiarity with Bliss Point insights and responsible AI or platform optimization adoption.

Culture & Benefits

  • Fully remote work environment with flexible time off and 20 paid holidays.
  • Medical, dental, vision, life, disability, and flexible spending account benefits.
  • Retirement plan with a 100% match on contributions up to 4%.
  • Parental leave, including 16 weeks at full pay for birthing parents and 12 weeks for partners.
  • Learning resources, mentorship, leadership development, telemedicine, teletherapy, wellness benefits, and equity.

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