Product Marketing Associate, Rewards (Fintech)

Location: Colombia, Remote

Company

hirify.global is a fintech and shopping platform that offers interest-free installment plans while helping merchants increase conversions and order values.

What you will do

• Own product marketing across the Earn and rewards portfolio through discovery, validation, launch, optimization, and scaling.
• Conduct user research and analyze qualitative and quantitative data to identify friction points, patterns, and growth opportunities.
• Develop product positioning, messaging, and go-to-market plans across in-app surfaces, lifecycle communications, and marketing channels.
• Monitor adoption and engagement after launch, identify risks, and recommend product and messaging iterations.
• Design experiments, measure results, and continuously optimize initiatives based on behavioral data.
• Collaborate with Product, Engineering, Compliance, Legal, Data, Design, and Marketing Communications.

Requirements

• 1–2 years of experience in Product Marketing, Growth, Consumer Research, or a related field.
• Strong analytical thinking and comfort working with qualitative feedback, behavioral data, and survey results.
• Demonstrated experience with Claude or equivalent large language model tools.
• Ability to communicate clearly and turn complex information into concise insights and recommendations.
• Curiosity about AI tools and a willingness to use them for research, productivity, and communication.

Nice to have

• Experience with consumer-facing or mobile products.
• Knowledge of user research methods, NPS analysis, or customer interview programs.
• Experience with lifecycle messaging, in-product copy, Braze, or similar tools.
• Background in fintech, subscriptions, or marketplace businesses.

Culture & Benefits

• Remote, full-time work arrangement.
• Fast-paced environment focused on action, calculated risk-taking, and measurable results.
• High standards, direct communication, respectful collaboration, and willingness to challenge decisions constructively.
• Opportunities to work closely with cross-functional teams on meaningful product initiatives.