Campaign Programming Specialist (MoEngage)

Location: Colombia Support Center; the role reports to US-based team members.

Company

hirify.global is a multi-brand restaurant company operating more than 33,300 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.

What you will do

• Build, test, configure, and deploy customer marketing campaigns across email, mobile push, SMS, in-app messaging, and other communication channels.
• Configure customer journeys, campaign schedules, audience segments, message content, and personalization using MoEngage.
• Perform quality assurance checks for content, links, images, targeting, personalization, scheduling, and audience eligibility.
• Monitor campaign deployments, troubleshoot execution issues, maintain campaign calendars, and document requirements, testing results, and processes.
• Support audience segmentation, campaign optimization, and testing initiatives by documenting results and recommendations.
• Collaborate with Customer Marketing, CRM Strategy, Analytics, Creative, and Technology teams.

Requirements

• 3+ years of experience in digital marketing, CRM marketing, marketing operations, customer engagement, campaign execution, or a related field.
• Experience with customer engagement or marketing automation platforms such as MoEngage, Braze, Iterable, Adobe Campaign, or HubSpot.
• Experience supporting campaigns across email, mobile, SMS, push notifications, or similar channels.
• Experience with audience segmentation, campaign targeting, customer journeys, data validation, and campaign performance metrics.
• Basic understanding of HTML, email marketing best practices, and exposure to SQL or customer data platforms.
• Advanced English is required for reporting to US-based team members.

Culture & Benefits

• Work in a fast-paced environment with multiple priorities and deadlines.
• Collaborate across marketing, analytics, creative, technology, and CRM teams.
• Opportunity to develop expertise in CRM marketing, marketing technology, audience segmentation, personalization, and customer journey orchestration.