Product Marketing Manager (Mobile Games)

Location: El Segundo, California, United States; in-office Monday–Thursday and work from home on Fridays.

Salary: $130,000–$158,000 annual.

Company

hirify.global is a global toy and family entertainment company developing toys, content, consumer products, digital products, and live experiences across a portfolio of iconic brands.

What you will do

• Build and run go-to-market plans for mobile game titles across pre-registration, soft launch, worldwide launch, and LiveOps.
• Own the cross-functional marketing calendar across game development, Growth, User Acquisition, Brand, PR, Web, and Influencer Marketing.
• Develop positioning, messaging frameworks, audience segmentation, player personas, and integrated marketing plans.
• Execute CRM and lifecycle campaigns covering onboarding, engagement, reactivation, segmentation, push, email, and personalization.
• Develop app store listings, screenshots, seasonal updates, feature pitches, and ASO testing in partnership with Creative Strategy, User Acquisition, and Product.
• Coordinate creator campaigns, cross-hirify.global promotions, and the distribution of player and market research while reporting performance to Growth and Publishing.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Digital Media, or a related field, or equivalent experience.
• 5+ years of product, growth, or lifecycle marketing experience, including 3+ years marketing live-service mobile games; casual mobile experience is strongly preferred.
• Strong understanding of mobile game publishing, player acquisition, retention, monetization, LiveOps, lifecycle marketing, and go-to-market planning.
• Experience with CRM and lifecycle execution, audience segmentation, positioning, paid acquisition, ASO, creative testing, influencer campaigns, and player research.
• Ability to interpret campaign and creative performance data and turn insights into clear recommendations.
• Strong cross-functional communication, storytelling, project management, presentation, Excel, and PowerPoint skills; comfortable balancing strategy with hands-on execution.

Nice to have

• Experience with mobile analytics platforms such as Singular.
• Experience with casual mobile games and creator or agency campaign execution.

Culture & Benefits

• Flexible work model combining purposeful in-person collaboration with remote work on Fridays.
• Collaborative, inclusive, innovative, and performance-driven workplace culture.
• Opportunities to work across iconic entertainment brands, digital products, and mobile games.
• Competitive total pay programs, comprehensive benefits, and employee wellbeing resources.