7 дней назад
Paid Media Specialist (US)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Paid Media Specialist (US) (Digital Marketing): Executing and optimizing paid acquisition campaigns across search, social, display, and video channels with an accent on campaign performance, lead quality, and ROI. Focus on analyzing performance data, testing creative and targeting strategies, maintaining conversion tracking, and communicating actionable recommendations.
Location: United States
Company
develops an AI-powered Employee Hub and collaborative experience platform for enterprise communication, collaboration, and employee engagement.
What you will do
- Execute and optimize paid search, paid social, display, and video campaigns.
- Monitor campaign performance, lead quality, efficiency, ROI, and budget pacing.
- Support campaign setup, quality assurance, audience targeting, reporting, and documentation.
- Analyze results and communicate actionable insights and recommendations to stakeholders.
- Test ad creative, landing pages, audience segments, bidding strategies, and campaign structures.
- Maintain accurate tracking and conversion measurement while monitoring advertising trends and platform updates.
Requirements
- 2+ years of experience managing paid media campaigns across platforms such as Google Ads, LinkedIn Ads, Meta Ads, and Microsoft Ads.
- Strong analytical, organizational, communication, and attention-to-detail skills.
- Familiarity with Google Ads, LinkedIn Campaign Manager, Google Analytics 4, and tag management concepts.
- Ability to manage multiple campaigns, prioritize effectively, and collaborate with cross-functional teams.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
Nice to have
- Experience with Salesforce, HubSpot, or Pardot.
- Experience in B2B demand generation or SaaS marketing.
Culture & Benefits
- 25 vacation days, 9 sick days, 10 paid holidays, and 2 floating holidays.
- 100% employer-paid United Healthcare benefits from day one.
- 401(k) plan with a 100% match on contributions up to 4%.
- Inclusive maternity and paternity leave.
- Team celebrations, seasonal events, and equipment choice.
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