Senior Paid Media Specialist (Meta Ads + Google Ads)

Location: 100% remote from Latin America; working hours compatible with Eastern Time (EST).

Company

hirify.global is supporting a digital marketing agency focused on restaurant and hospitality clients in the United States.

What you will do

• Plan, launch, monitor, and optimize Meta Ads and Google Ads campaigns for approximately 10–15 clients.
• Manage monthly advertising budgets of USD 50,000–60,000 and optimize audiences, bidding, creatives, funnels, and campaign performance.
• Monitor CPL, CPA, CPC, CTR, CPM, and conversion rates, identifying performance issues and taking corrective action.
• Configure and troubleshoot Google Tag Manager, Meta Pixel, Conversions API, Google Analytics 4, conversion events, CRM integrations, and attribution tracking.
• Optimize landing pages and conversion flows using WordPress, Elementor, GoHighLevel, or similar tools, including A/B testing.
• Maintain dashboards, document results and learnings, build repeatable playbooks, and coordinate with Account Management, Project Management, and Design.

Requirements

• Advanced English at C1 or C2 level required.
• 3–7 years of hands-on Paid Media or Performance Marketing experience, including recent direct management of both Meta Ads and Google Ads.
• Experience in digital marketing, performance, or growth agencies managing multiple clients and campaigns simultaneously.
• Strong experience with advertising budgets, tracking, attribution, Google Tag Manager, Meta Pixel, Conversions API, and Google Analytics 4.
• Experience with CRMs, marketing automation, advanced audiences, landing pages, and CRO.
• Ability to work autonomously in a fast-paced environment, prioritize competing tasks, validate implementations, and take ownership of outcomes.

Nice to have

• Conversational Spanish or higher.
• Experience with restaurants, hospitality, franchises, or multi-location businesses.
• Experience with United States clients or companies.
• Advanced CRM and marketing automation experience, including GoHighLevel, workflows, and pipelines.
• Experience with Agency Analytics, Looker Studio, or AI tools applied to marketing and performance.

Culture & Benefits

• Full-time contractor engagement with 100% remote work from Latin America.
• Daily collaboration with Account Management, Project Management, and Design teams.
• Direct reporting to the CEO with no frequent direct client interaction.
• Execution-focused role with autonomy, ownership, and responsibility for end-to-end campaign quality.

Hiring process

• Resume and experience review followed by initial screening with hirify.global’s Talent team.
• Review of real Meta Ads and Google Ads cases and results, with a possible technical assessment or video exercise.
• Interviews with the team and a final interview with the CEO.