PPC Specialist (B2B)

Location: Ukraine, Poland, or Cyprus; remote or hybrid work available.

Company

B2B custom software development company running paid acquisition campaigns across multiple projects.

What you will do

• Own campaign performance across Google Ads, Microsoft Advertising, LinkedIn Ads, and Meta Ads, including account structure, launches, bidding, optimization, and scaling.
• Manage budgets, pacing, channel allocation, search-term analysis, and negative keyword strategy.
• Set up and QA GTM tags, conversion actions, UTM parameters, enhanced conversions, and offline conversion imports.
• Build dashboards and reports explaining performance, causes, and recommended actions.
• Run structured tests across audiences, ad copy, bidding strategies, and landing pages.
• Align with content and web teams on landing pages, messaging, and funnel goals.

Requirements

• 3+ years of hands-on PPC experience with B2B and/or product businesses, lead generation, long sales cycles, and qualified-lead optimization.
• Deep Google Ads expertise across Search, Display, Performance Max, and YouTube, including bidding strategies, auction dynamics, Quality Score, and account troubleshooting.
• Hands-on experience with Microsoft Advertising, LinkedIn Campaign Manager, and Meta Ads Manager.
• Strong tracking skills, including GTM, GA4 events, enhanced conversions, offline conversion imports, and debugging discrepancies between advertising platforms, analytics, and CRM data.
• Strong reporting skills with Looker Studio or similar tools, Google Sheets, and Excel; ability to present results to non-marketing stakeholders.
• English at B2+ level and a results-oriented focus on qualified leads and pipeline.

Nice to have

• Experience in IT services, SaaS, healthcare, or fintech.
• CRM integration experience with HubSpot, Salesforce, or similar platforms.
• Experience with ABM platforms, programmatic channels, or scripting and automation using Google Ads scripts, Apps Script, n8n, or Zapier.

Culture & Benefits

• Choice of remote or hybrid work with a flexible approach to time off and personal days.
• Professional training and development opportunities aligned with career goals.
• Access to an in-house English tutor.
• Referral and recognition reward programs.
• Birthday, wedding, and new-family-member perks.
• Invoicing assistance, technical administration support, and People Partnership.
• Financial allowances, insurance, and administrative support vary by country.