Social Strategist

Location: Cincinnati General Offices, Cincinnati, United States. Candidates must be based in Cincinnati or willing to relocate.

Salary: $110,000–$165,300 per year.

Company

Procter & Gamble’s COHO is an internal agency and production studio within the Personal Care division, creating social-first content for brands including Old Spice.

What you will do

• Monitor TikTok, Instagram Reels, creator communities, and cultural conversations to identify opportunities for Old Spice.
• Connect cultural signals, audience insights, product benefits, and communication objectives to develop creative briefs and social-first ideas.
• Create hooks, scripts, rough storyboards, reference edits, prototypes, and platform-native content concepts.
• Partner with creative and production teams on lightweight shoots, quick-turn activations, creator collaborations, and live or reactive content.
• Use platform analytics, social listening, comment analysis, and competitive observation to evaluate content performance.
• Present actionable recommendations to brand and strategy teams while maintaining brand standards and platform guidelines.

Requirements

• Relevant experience in social strategy, social content development, creator marketing, or a related agency, brand, studio, or creator-led role.
• Portfolio or work examples demonstrating social-first brand ideas based on cultural observations and audience insights.
• Strong working knowledge of TikTok and Instagram Reels, including platform-native formats and audience behaviors.
• Basic mobile shooting and editing skills, along with an understanding of brand strategy, communication objectives, and social performance metrics.
• Familiarity with social listening tools, native platform analytics, influencer marketing, and AI tools for ideation or prototyping.
• Must be based in Cincinnati or willing to relocate.

Nice to have

• Experience with live content, reactive social, small in-house shoots, or e-content.

Culture & Benefits

• Work in an in-house content studio with the resources and reach of a major consumer goods company.
• Collaborate with creative, production, strategy, brand, and creator partners.
• Experiment with emerging formats, creator partnerships, lightweight shoots, and AI-assisted content development.
• Receive strategic mentorship from the Strategy Director and participate in a continuous learning loop based on audience response.