Content Marketing Manager

Location: Irving, Texas, USA; in-person work three days a week or more, with flexibility to work from home or remotely at other times

Salary: $75,000–$80,000 per year

Company

hirify.global creates global B2B platforms, live and on-demand events, data products, digital content, and online marketplaces for specialist industries.

What you will do

• Develop and execute top-of-funnel content marketing strategies aligned with portfolio brands and audience personas.
• Create blogs, whitepapers, eBooks, infographics, videos, webinars, lead magnets, and gated content.
• Plan and launch campaigns across social media, email, paid media, organic search, and owned media products.
• Grow the audience database and nurture prospects into media, attendee, and commercial marketing journeys.
• Establish KPIs, analyze campaign performance, and optimize content and campaigns using audience and engagement data.
• Collaborate with marketing, editorial, creative, analytics, product marketing, and campaign teams.

Requirements

• Proven experience in content marketing and top-of-funnel campaign development.
• Experience creating content assets and running campaigns across multiple channels.
• Understanding of lead generation, audience segmentation, database growth, and campaign optimization.
• Data-driven approach with experience using analytics to improve content strategy and performance.
• Strong organizational, strategic planning, collaboration, and communication skills.
• Ability to manage multiple campaigns and adapt to changing priorities in a fast-paced environment.

Culture & Benefits

• Hybrid work model with in-person collaboration three days a week or more.
• 15 days of paid time off, increasing with tenure, plus national holidays and birthday leave.
• Ability to work from almost anywhere for up to four weeks per year.
• 401(k) match, health, vision, dental insurance, parental leave, and employee share purchase benefits.
• Training, mentoring, LinkedIn Learning access, wellbeing support, volunteer days, and charity match funding.
• Collaborative international environment with colleague groups, social events, and recognition programs.