Senior Brand Manager (Cosmetics)

Location: Hong Kong; on-site

Company

hirify.global is a startup working with a leading Korean cosmetics brand and its retail and distribution partners.

What you will do

• Develop and execute brand strategies for a Korean cosmetics portfolio, including product positioning, marketing campaigns, and new product launches.
• Build relationships with retail partners and distributors, negotiate trading terms, and create joint business plans.
• Manage product placement and visibility across retail channels.
• Own brand profitability through budget management, sales and expense forecasting, and financial performance analysis.
• Monitor market trends, competitor activity, and consumer behavior to identify growth opportunities.
• Collaborate with internal stakeholders to execute brand initiatives and support business objectives.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• 4+ years of experience in brand management, marketing, or key account management.
• Experience in FMCG, cosmetics, beauty, or a related industry.
• Experience with P&L management, budget planning, and financial analysis.
• Strong commercial, interpersonal, and communication skills, with the ability to manage stakeholder relationships.
• Entrepreneurial mindset, adaptability, initiative, and the ability to manage multiple priorities in a fast-paced startup environment.

Culture & Benefits

• Full-time, on-site work in Hong Kong.
• Fast-paced startup environment with opportunities to take ownership of brand growth.
• Dynamic role combining brand strategy, commercial management, retail partnerships, and marketing execution.