6 дней назад
Associate Product Manager (Hematology and Oncology)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Associate Product Manager (Hematology and Oncology) (biotechnology and healthcare marketing): Developing and executing country brand plans, omnichannel campaigns, pricing strategies, patient support programs, and market access initiatives for hematology and oncology products with an accent on market insights, cross-functional collaboration, and commercial planning. Focus on forecasting demand, optimizing brand performance, coordinating competitive actions, and ensuring promotional activities comply with internal policies and local codes of practice.
Location: Hong Kong, China
Company
is a global biotechnology company developing human therapeutics and related manufacturing and support capabilities.
What you will do
- Conduct market research, generate insights, identify unmet medical needs, and develop business cases for new opportunities.
- Develop country brand plans, long-range forecasts, annual budgets, and quarterly estimates with finance and cross-functional partners.
- Design and execute omnichannel promotional strategies for healthcare professionals and patients.
- Lead pricing, hospital formulary listing, patient assistance, and patient support initiatives with Value Access & Policy, medical, and commercial teams.
- Enable sales teams, coordinate competitive intelligence, manage external vendors and promotional budgets, and track brand performance against KPIs.
- Ensure campaigns and materials are reviewed according to SOPs and comply with internal policies and local codes of practice.
Requirements
- At least 2 years of industry experience, preferably in hematology, including at least 1 year in a marketing function.
- Documented success in gaining or maintaining market leadership, with financial and budgeting experience.
- Experience with omnichannel marketing campaigns targeted at healthcare professionals and patients, including effectiveness measurement.
- Strong strategic thinking, analytical, communication, presentation, project management, organizational, and time-management skills.
- Fluent English and proficiency in Cantonese and Mandarin are required.
- Computer proficiency, including Microsoft Office applications; relevant healthcare experience is preferred.
Culture & Benefits
- Opportunities to learn and progress across a global organization.
- Diverse and inclusive workplace where employees are empowered to contribute ideas and take action.
- Total Rewards Plan covering health, financial and wealth, work-life balance, and career benefits.
- Reasonable workplace accommodations are available for individuals with disabilities during hiring and employment.
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