Head of PR & Events (Fashion)

Location: London, UK; at least 3 days a week in the office

Company

hirify.global is an online fashion retailer serving customers around the world.

What you will do

• Set the creative direction and quality standards for consumer PR across fashion, lifestyle, and culture media.
• Lead long-term editorial campaigns alongside a fast-paced press office.
• Develop editorial gifting programs for journalists and stylists.
• Set the creative direction for internal and external events supporting brand and cultural positioning.
• Build strong relationships with fashion editors, journalists, and editorial stylists.
• Lead and develop the Consumer PR team through clear direction, collaboration, and ownership.

Requirements

• Significant experience leading consumer and fashion PR.
• Experience shaping or leading events or experiential moments that support brand storytelling.
• Strong editorial instincts and a clear creative point of view.
• Deep understanding of fashion media, culture, and trends.
• Ability to balance creative ambition with focus, judgement, and accountability.
• Ability to work from the London office at least 3 days a week.

Culture & Benefits

• Collaborative, inclusive culture that supports authenticity, creativity, and innovation.
• Employee discount and access to employee sample sales.
• 25 days of annual leave plus an additional celebration day.
• Private medical care, pension contributions, flexible benefits allowance, and discretionary bonus scheme.
• Personalised learning and career development opportunities.
• Summer hours with 3pm finishes on Fridays in June, July, and August.