Sr. Manager, Go to Market (CPG)

Location: Hybrid role based in Camden, New Jersey, United States; office attendance required three days per week on Tuesday, Wednesday, and Thursday; approximately 10–20% travel.

Salary: $141,700–$194,800 base salary annually.

Company

Campbell’s is a food and snacks company with a portfolio of established consumer brands, including Campbell’s, Goldfish, Pepperidge Farm, Prego, Rao’s Homemade, and V8.

What you will do

• Translate brand strategy into execution priorities for the Bakery & Cookies category within the Snacks division.
• Partner with Sales, Marketing, Finance, Supply Chain, Revenue Management, and Category Strategy teams on initiatives that support brand and sales objectives.
• Co-develop customer- and channel-specific Gross Sales, Net Sales, trade, and annual operating plan targets.
• Develop and optimize promotional support plans to maximize return on investment.
• Optimize assortment and innovation plans, communicate customer forecasts, and support monthly Integrated Business Planning.
• Lead category initiatives, including innovation and in-store seasonal drive windows, while identifying risks and balancing customer and business needs.

Requirements

• Bachelor’s degree.
• 8+ years of CPG sales experience, including customer strategy or trade marketing.
• Experience in customer sales or customer management.
• Financial acumen related to retailer or customer P&Ls and trade management.
• Strong communication, problem-solving, analytical, negotiation, process management, and cross-functional influence skills.
• Comfort working in a highly matrixed environment.

Nice to have

• Food industry experience.
• Experience with direct-store-delivery and direct routes to market.
• Experience in Revenue Growth Management, Sales Finance, Category Management, or Category Strategy.
• MBA.

Culture & Benefits

• Medical, dental, disability, AD&D, and life insurance benefits begin on the first day of employment.
• Matching 401(k) plan with immediate vesting and enrollment available from the first day.
• Unlimited sick time, paid time off, and holiday pay.
• Access to an on-site fitness center, day care, and company store when working at the headquarters.
• Employee donation and volunteer matching through the Campbell’s Cares program, plus Employee Resource Groups.