8 дней назад
Senior Performance Marketing Specialist (Gaming)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Performance Marketing Specialist (Gaming): Planning, launching, and optimizing digital marketing campaigns for gaming titles with an accent on user acquisition, creative development, and campaign analytics. Focus on improving CPI, CPA, and ROAS, building AI-supported marketing workflows, and coordinating with creative teams and external partners.
Company
develops gaming titles and delivers complex international projects in the game industry.
What you will do
- Plan, launch, and optimize digital marketing campaigns across Google, Meta, TikTok, AppLovin, and incentive networks.
- Own user acquisition funnels and improve CPI, CPA, and ROAS performance.
- Build and improve marketing workflows using modern AI platforms and tools.
- Brief and collaborate with creative teams on video and static advertising content.
- Analyze campaign data and prepare reports and actionable insights.
- Coordinate with external partners and explore new marketing technologies.
Requirements
- At least 2 years of experience in performance or digital marketing.
- Hands-on experience with major advertising platforms, including Google, Meta, TikTok, AppLovin, and incentive networks.
- Working knowledge of AI tools for marketing or strong interest in developing in this area.
- Experience briefing, creating, and editing video and static advertising creatives.
- Strong analytics and reporting skills, with a proactive, independent, and organized work style.
- Fluent English, written and spoken, is required.
Culture & Benefits
- Friendly environment with motivated and experienced professionals.
- Participation in complex international gaming projects.
- Private health insurance and a Multisport card.
- 30 days of annual paid leave.
- Internal and external training programs.
- Corporate discounts, team building, and local company events.
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