Creative Producer

Creative Producer (Mobile Apps)

ArtWorkout is a mobile app that teaches users how to draw in a fun, gamified way. With over 1 million monthly active users, thousands of drawing lessons, and a global audience, we are continuing to scale our product and User Acquisition efforts.

We are looking for a Creative Producer who will own the creative strategy for performance marketing and take responsibility for the results of our UA creatives.

In this role, you will define the direction of creative development, generate and validate hypotheses, identify winning approaches, and make data-driven decisions about what to iterate, scale, or stop. You will work closely with the UA team, analytics, creative production, and CMO to build a systematic and scalable creative process.

Key Responsibilities

• Own the performance marketing creative strategy and define key creative concepts, formats, and directions across static, video, playable, and AI-generated creatives.
• Build and maintain a roadmap and backlog of creative hypotheses, prioritizing ideas based on potential impact and UA goals.
• Define testing priorities, evaluate creative performance, and decide which concepts should be scaled, iterated, or discontinued.
• Analyze creative performance using metrics such as CPI, CTR, IPM, CTI, CPM, Retention, and other relevant UA indicators.
• Translate UA and analytics insights into new creative concepts, hypotheses, and requirements for production.
• Take responsibility for creative performance and communicate results, learnings, and next steps directly to the CMO.
• Work closely with the PM, Lead Motion Designer, UA team, and analytics to ensure the creative strategy is effectively executed.
• Contribute to improving creative production processes, quality, speed, and scalability.
• Define how AI tools can be used across ideation and production, introduce new AI-driven workflows, and continuously explore emerging approaches.
• Stay on top of performance marketing trends, creative formats, competitors, and best practices in mobile apps and mobile gaming, adapting relevant ideas to our UA strategy.

What We're Looking For

• 3+ years of experience as a Creative Producer, Creative Lead, or similar role in performance marketing.
• Proven experience owning or significantly contributing to a performance creative strategy.
• Strong understanding of key creative and UA metrics, including CPI, CTR, IPM, CTI, CPM, Retention, and their relationship to creative performance.
• Experience generating, testing, analyzing, and scaling creative hypotheses.
• Ability to turn performance data and user insights into clear creative concepts and actionable briefs.
• Solid understanding of design, video editing, and creative production principles at the level required to evaluate work and provide effective direction.
• Experience collaborating closely with User Acquisition and analytics teams.
• Confident working knowledge of Google Sheets / Excel.
• Hands-on experience with AI tools for creative ideation and production.
• Strong awareness of current performance creative trends, especially within mobile apps and mobile gaming.
• Strategic and creative thinking combined with a strong focus on measurable results.
• English at B2 level or higher.

What We Offer

• Competitive salary aligned with the market and your experience.
• Remote work from anywhere in the world.
• Flexible working hours and a results-oriented management approach.
• Significant influence over creative strategy and User Acquisition performance.
• The opportunity to introduce new creative approaches, formats, and AI-powered workflows.
• Professional growth and the freedom to experiment, test bold ideas, and see their impact in real performance data.
• A strong team where initiative, ownership, creativity, and passion for great products are valued.